Deepening Analytics to Influence Recovery & Growth Challenge A leading US retail bank, having recently suffered significant brand erosion in the aftermath of the financial crisis, was looking for a modeling methodology that would integrate insights from customer experience and brand tracking to help identify the specific perceptual challenges behind the decline. The aim was […]
Long-term Brand Value In US Retail Banking Read More »
Rebalancing FSI’s for a major retailer to grow more confidently Challenge A leading US apparel retailer was looking to rationalize its investments in certain marketing channels. The retailer had substantial evidence from its own internal and vendor-provided Marketing Mix Models (MMM) that free standing inserts (FSI’s) were not performing well, despite being the largest
Unifying Analytics for Hyper-local Marketing Read More »
New Analytics Developed for Improved Return on Marketing and Sales Investment Overview This European Telecom sought to build a better Marketing Analytics foundation as an enabler for improving return on Marketing and Sales investment. The company’s existing approach to applying analytics had it’s limitations, with issues ranging from: Data sourcing, governance and quality Siloed sales
In-Housing of Marketing Analytics in Telecom Read More »
Shining Light into the Black Box of Advanced Marketing Analytics Leadership Interview with David Dixon and Sebastian Shapiro of Truesight and Peter Cain of Marketscience Describe the new partnership between Truesight Consulting and Marketscience Consulting and why this collaboration is important? Also, why now? David: We’ve collaborated with Pete on select projects for a
Why are Truesight and Marketscience Partnering? Read More »