Case Studies

Recent client work

Rebalancing Upper-Funnel and Direct Investments For A Charity

May 1, 2024 | Case Studies
Challenge In the competitive landscape of nonprofit organizations, effective marketing is crucial for raising awareness, attracting donors, and driving support for charitable causes. ​ A large US charity dedicated to raise funds to support R&D in the medical field, was looking to understand their drivers of donations and in particular the effectiveness of their marketing activities. ​ They had traditionally relied heavily of special events and direct ...
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luxury retail

Full Demand Measurement And High Frequency Data In Luxury Retail

Apr 15, 2024 | Case Studies
Challenge A North American retailer wanted to better understand how their revenues were being driven by various programs in both Sales/Operations and Marketing.​ ...
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Sales Funnel Measurement For An Automotive Maker

Oct 16, 2023 | Case Studies
Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major ...
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Modeling And Optimization in Digital Health

Oct 12, 2023 | Case Studies
Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted ...
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pharmaceuticals

Balancing Sales And Marketing Investments In Pharma

Oct 9, 2023 | Case Studies
Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing ...
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healthcare

Impact Of Marketing On Customer LTV In Health Insurance

Sep 14, 2023 | Case Studies
Challenge A leading health insurance provider in the US was looking to understand the effectiveness of their marketing activities across products, sales ...
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Understanding The Long-term Impact of Sponsorships In Retail Banking

Nov 11, 2021 | Case Studies
Challenge A large multi-line regional bank was looking for a way to evaluate its investments in day-to-day customer acquisition marketing alongside the ...
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retail

Identifying Short- And Long-Term Growth Drivers In Retail

Nov 11, 2021 | Case Studies
Challenge A large US retail home goods client with a multi-channel media strategy wanted to understand the optimal levels of off and ...
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wealth management

Identifying The Specific Perceptions That Drive Long-Term Growth In Wealth Management

Oct 21, 2021 | Case Studies
Challenge To inform a change in brand strategy with better appeal to new generations of wealth management customers this leading US brokerage ...
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electronics

Dynamic Marketing Mix Modeling In Global Electronics

Sep 18, 2020 | Case Studies
 BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation Challenge A global electronics brand was a pioneer in manufacturing LED HD TV panels ...
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