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Marketscience Insights will help you understand and improve your company’s marketing analytics efficiency and outcomes - regardless of your analytical approach. The material is written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on the firm's experience with some of the largest organizations and our ties to academic institutions.

COVID Impact: Measurement & Analytics Q&A

In the wake of COVID’s impact, the questions and uncertainty that surround measurement and analytics grows larger by the day.   With such an unprecedented and unusual event, the implications and effects remain largely unknown. When to model again, whether past models are relevant, and strength of impact are all top-of-mind questions for any data driven, analytics focused company. Outlined ...
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Marketscience Named ‘Consultancy Agency of the Month’ by Business and Industry Today

May 12, 2017 Business and Industry Today is pleased to feature Marketscience as its prestigious Consultancy Agency of the Month. The article ...
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Marketscience Wins at the RAR Awards

Marketscience named finalist & winner of Market Research 2016 RAR Awards The RAR Awards, presented by the Drum, highlight the agencies that ...
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Dr. Peter Cain to Teach Marketing Analytics Course

Dynamic marketing mix modeling: theory and practice. will be taught by Dr. Peter Cain, Executive Partner at Marketscience. Peter Cain is a ...
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Marketscience Establishes Strategic Partnership with Timberlake Consultants

Marketscience Consulting establishes strategic partnership with Timberlake Consultants 04.29.2013 Marketscience has partnered with Timberlake Consultants, a worldwide market leader in the sale ...
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